Investment date : June 2015
Investment Highlights
Brand value/reputation is a key success factor in the hospitality segment where regulatory accreditations are necessary, and Choisy has been synonymous with high quality and innovative hygiene solutions for over 40 years, with a significant market share in Quebec and a blue chip customer list Canada’s only fully integrated developer, formulator and marketer of value added hygiene, running by itself its own scientific research programs The company has a history of sales stability and gross margins have steadily increased over the last 3 yearsFragmented industry in Canada with a consolidation opportunity
Business description
Founded in 1946 by Mr. Yvon G. Trudeau, Choisy formulates, manufactures and distributes specialized hygiene solutions for use in the janitorial, hospitality and industrial sectors, as well as in select retail channels. Over the past 70 years, the Company has strived to develop added value hygiene solutions, with a particular emphasis on green and biotech formulations. This fully integrated approach, ranging from formulating and blending to direct distributing of its products, sets Choisy apart from its competitors. With a leading market share in Quebec, the Company is active across Eastern Canada and select European markets.
Website : http://www.choisy.com/
